So often we forget that our customers are our boss. I think I discovered one significant reason why most of us fall into this "rut." The day we began our business we were as happy as could be. The customer was king!

We didn't have many orders so we bent over backwards to make sure that all our customers were happy. Some of us might have even went overboard and "went into the hole" just because we were so overjoyed that we had received a customer order!

But, later on, we became much more busy. We were putting in long hours, neglecting family and social life and realizing that being in business does have it's gloomy side. While we tried our best to give each customer personal attention, some customers couldn't be pleased if we hung ourself with a new rope! Therefore, new policies had to be established. Prices had to increase for you to invest into business growth. And somewhere in-between all this we lost the zeal for customer satisfaction. Instead of the customer being "king" he/she was now a "pawn."

What originally began as a eager desire to please your customers has now turned into a daily struggle. But who could blame you? You can remember spending $100 and 30 hours of time trying to help a beginner get started in mail order. However, after that beginner learned all your trade secrets they left owing you money and never giving you the time of day again. This made you cautious. Then how about the customer that pretended they were going to send you a $500 order, wasted an hour or so of your time (and long-distance phone charges) just to get them quotes before they sent in their money.

Then after all the toil and added expenses, you never heard from the customer again. How irritating! At least, you thought, they could have sent you a "Thank You Note" for all the trouble they put you though.

But 20 minutes later, you get another phone call from a customer wanting to put you through the same thing. Only this time  the guy is serious. Do you give this guy the same treatment you gave to the first customer? As a human being you normally can't because you are ruled by emotion. It takes someone with a lot of self-confidence in their own character to treat each customer like a big business!

Just treat every customer you talk to the same way you would treat someone from a big business  who was getting ready to send you a $10,000 order! Unfortunately, some business owners allow owning a business to go to their heads. After they start becoming successful, the owner will think he/she is "king" and makes all the rules. He/she feels that their reputation speaks for itself and customer's are eager just to do business with them.

This normally happens because income increases and you don't "need" certain customers who you feel have been a thorn in your side. But although it is perfectly fine to do this  if you dispel a customer solely based on the "amount" and "quantity" of orders he or she sends you  that's a big mistake. Those small guys and gals might just grow up and become BIGGER businesses than you someday! Wouldn't you rather have them on your side?

Wouldn't you rather be in a position to work with them  perhaps on a multi-million-dollar contract together? One never knows what the future holds so try to BE NICE  even if you have to grin and bear it!

That's why it's even more important to stop and think again. Are you guilty of having a business ownership ego? If you allow it to go too far you could lose your business entirely. Egos are a very tricky thing to deal with. A hurt ego's downside is normally jealousy, deceit and even criminal activity. Rage does nothing but tear you up emotionally inside and always erupts in bad behavior and lost relationships. Never, ever, go into a rage over the phone. If other people are screaming at you you will either calm them down by remaining calm yourself or show them up for being emotionally unstable. Rage is truly the result of an unstable personality trait. It's really NOT normal. So get with the program and be calm (and nice.)

Everyone is in business to make money _ however, making it at someone else's expense is suicide! Perhaps some of you reading this are laughing inside yourself. You know I speak the truth! If you are the least bit intelligent you can easily see that making a fast buck through the expense of other people is a way to live a very short life. If you can only see the moment and not the future in your life you belong back in grade school, perhaps kindergarten! It's true that "Humility Demonstrates Superiority".